Ford Bronco vs Bronco Sport: Which SUV is Best for You?

The Ford Bronco and the Ford Bronco Sport are a fun choice, not a dilemma as some of our customers might worry. These great options for our more adventurous customers each have their own approach to off-roading.

This article will help you understand the key differences in the Ford Bronco vs Bronco Sport debate to find the best fit for your needs. We’ll cover size, performance, fuel economy, and more to guide your decision.

Key Differences Between the Bronco and Bronco Sport SUVs

  • The Ford Bronco is larger, rugged, and better suited for extreme off-road adventures, while the Bronco Sport is more compact and agile.
  • The Bronco has a body on frame design, whereas the Bronco Sport has a unibody design.
  • Ford Bronco comes in 2.3L, 2.7L, and 3.0L EcoBoost whereas the Bronco Sport comes in 1.5L or 2.0L EcoBoost
  • There is diversity in fuel economy with the lowest consumption at 9.0 L/100km for baser Bronco Sport modles and 15.7 L/100km for the Bronco's upper trims.
  • Towing capacity for the Bronco caps out at 3,500 lb while the Bronco Sport caps out at 2,000 lb.
  • Upper trim Broncos can cost over six figures while Bronco Sport models are under $40K
  • The Bronco offers more powerful engine options and superior towing capacity, but the Bronco Sport shines with better fuel economy and a quieter, more comfortable ride on highways.

Size and Dimensions Comparison

Deep focus shot of Ford Bronco in foreground followed by multiple Broncos in background on offroad trail. The Ford Bronco is undeniably bigger, with size differences of only a few inches making a tremendous contrast. Still, get into a Bronco Sport at Universal Ford and you'll see how spacious the smaller option actually is!

A notable difference between the new Ford Bronco and the Ford Bronco Sport is their size. The Ford Bronco is designed to be larger and more rugged, perfect for tackling challenging terrains and tough conditions. On the other hand, the Bronco Sport is more compact, striking a balance between paved-road comfort and off-road capabilities.

The 2-door Ford Bronco is 1 inch longer than the new Ford Bronco Sport with the standard compact engine. Additionally, takes up space 4 inches wider with mirrors and stands 1.7 inches taller. The most four-door Bronco trims are 16.7 inches longer than the Bronco Sport and 2.8 inches taller.

This size difference provides the Bronco trims with more interior space and off-road capability. This gap makes the Bronco a more imposing presence on the road but can make it less maneuverable in tight spaces.

Another key difference lies in their construction. The Bronco features body-on-frame construction, similar to a pickup truck, making it more rugged and durable for off-road adventures. In contrast, the Bronco Sport uses unibody construction like you'd find in any sedan or crossover SUV, offering smoother car-like handling.

Structural differences play a significant role in their overall driving dynamics and suitability for different conditions, especially when considering a body on frame SUV like the Bronco. For the fans of the Bronco, the design feature represents a commitment to off-road performance.

Engine Options and Performance

The Ford Bronco delivers power and performance through its 3 engine options, catering to diverse driving needs. The engine options for the Ford Bronco include:

  1. 2.3L EcoBoost engine: Standard in trims like Big Bend, Black Diamond, Outer Banks, Badlands, and the Heritage Edition. It offers a good balance of power and efficiency through its 300 horsepower.
  2. 2.7L EcoBoost engine: Available in several trims, it provides a significant boost via 330 horsepower and plenty of torque for a thrilling driving experience.
  3. 3.0L EcoBoost engine: Exclusive to the Bronco Raptor, it is designed for those who crave the highest level of performance and off-road capabilities, and no less than 418 horsepower.

The Bronco Sport, on the other hand, offers 2 engine options for punching above its weight. The standard engine is a 1.5L EcoBoost that delivers 181 horsepower, while the more powerful 2.0L EcoBoost engine provides 245 horsepower.

The Bronco Sport’s engines may not match the sheer power of the Bronco’s options, but either still offers a peppy and responsive driving experience, especially with the turbocharged 2.0-liter engine. From 1.5L to 3.0L, all Ford engines benefit from diligent service, and maybe even more so when it's a dealership's Ford engine service. You can get in it for the long haul!

Cargo Space and Interior Room

Ford Bronco with tailgate open showcasing versatile storage options even with the second row up. The Bronco allows for versatile use of space. With the second row of seats still up, it boasts a lot of storage, even making use of the cantilever tailgate's inner surface. While the Bronco Sport has less, it's just as space conscious.

Both the Ford Bronco and Bronco Sport cater to varying needs with their generous cargo space and interior room. The Bronco Sport provides up to 1.84 cubic metres with the second row folded down, making it a practical choice for those who need a balance of passenger and cargo space.

In contrast, the two-door Ford Bronco offers 635 L of cargo space, in 2-door while the four-door Bronco can accommodate up to 1,008.0 L, providing more room for gear and supplies. If you prioritize maximum cargo capacity, the 4-door Bronco is the way to go.

When it comes to passenger room, the Bronco Sport has slightly more space than the 2-door Bronco, and if you get the Badlands trim, you can access a few extra litres of storage space under the second-row seats.

However, the four-door Bronco offers the largest passenger volume, especially when equipped with a soft-top. This makes it an excellent choice for families or those who frequently travel with passengers.

Fuel Economy: Bronco vs Bronco Sport

Fuel economy is often a key consideration for many SUV buyers and a faceoff like this one demands a side by side comparison. The Ford Bronco Sport shines in this area, delivering an estimated

The smaller 1.5L Bronco sport engine wins out with an impressive 9.0 L/100km combined city/highway efficiency. excellent choice for those who spend a lot of time commuting or taking long road trips. The 2.0L engine offers more horsepower but it'll cost you a reasonable 10.2 L/100km combined.

In comparison, the Ford Bronco achieves a decent 11.8 L/100km combined in 4WD, particularly in the middle-of-the-road 2.7L Ecoboost engine. At the extreme, the Ford Bronco in Raptor trim takes a combined 15.7 litres of premium fuel per 100 km.

The difference in fuel economy between the Bronco and Bronco Sport highlights their distinct purposes. The Bronco Sport is designed to be a more versatile and fuel-efficient daily driver, while the Bronco prioritizes power and off-road capabilities, even if it means sacrificing some fuel efficiency.

Towing Capacity and Off-Road Capabilities

Ford Bronco Sport in Blue with kayak on roof, towing lightweight off-grid trailer carrying adventure gear. The Bronco Sport is no slouch when compared to the superior towing capabilities of the Ford Bronco. Though you can tow a boat with the Bronco, you can haul smaller recreational trailers with the Bronco Sport's 2,000 lb capacity; just make sure to opt for a towing package when you buy from Universal Ford!

The Ford Bronco clearly outshines with its superior towing capacity and off-road capabilities, if that’s what you need in an SUV. In particular the Ford Bronco Wildtrak can tow up to 3,500 lb when properly equipped, making it suitable for hauling trailers, boats, and other heavy loads. The Bronco Sport of recent years, on the other hand, has a maximum towing capacity of 2,000 pounds, which is still respectable but falls short of the Bronco’s capabilities.

The Bronco also excels in off-road performance, thanks to its higher ground clearance and better approach and departure angles. It features a true 4-wheel-drive system with low-range gearing and an available locking front differential, making it well-suited for extreme off-road conditions.

Additionally, newer Bronco models offer several tech aids for off-roading, such as Trail one-pedal driving and Trail Turn Assist.

Pricing and Trim Levels

Consideration of pricing and trim levels can be quite a tall order when deciding between the Ford Bronco and Bronco Sport. A quick look at our inventory shows that the Ford Bronco starts at around $65,000 for baser trims, while the 4-door Bronco Sport's base trim level starts at just under $48,000.

Ford Bronco Trims

The options available for Ford Bronco trims show Ford's commitment to fulfilling every niche on a performance and luxury spectrum. Our customers come in with a variety of needs and aspirations to get the most out of their vehicle, which is why it helps to get vehicles in the following trims:

  • Big Bend
  • Black Diamond
  • Outer Banks
  • Badlands
  • Wildtrak
  • Everglades
  • Heritage Edition
  • Raptor
  • First Edition

For more budget conscious customers, we'd love to get some of our older models of the Ford Bronco back; please consider selling us your vehicle so we can boost our used inventory and offer a great price on a Bronco with some miles on it. With so many trims on the Bronco, we'd like to have several of each on hand for our customers!

Ford Bronco Sport Trims

In contrast, the Ford Bronco Sport starts at $28,910 for the base trim, making it a more affordable option. If you're trading in or not, the Bronco Sport Badlands trim has tons of features for an affordable price, compared to base trim.

On the higher end, the fully equipped Ford Bronco Wildtrak trim and Sasquatch package can cost up to $84,580, offering a wide range of premium features and capabilities. The Bronco Sport simplifies choices for lower prices and comes in 5 trims:

  • Big Bend: Adds more convenience and comfort features, making it a practical choice for daily driving.
  • Outer Banks: Focuses on luxury with leather-trimmed seats and advanced tech features.
  • Badlands: Geared towards off-road enthusiasts, it includes advanced 4x4 capabilities and all-terrain tires.
  • First Edition: Limited edition trim with exclusive features and top-of-the-line amenities.

Overall, the Bronco offers more trim levels and customization options, allowing buyers to choose the features and capabilities that best suit their needs. However, the Bronco Sport provides a more budget-friendly option without sacrificing essential features. If you get pre-approved for an auto loan through our finance department, you can get into either model for less.

Technology and Safety Features

smartphone with Bronco Trail app with Ford Bronco in background at sundown. The Bronco Trail App is a hidden gem of Ford's technology and safety features. Our sales advisors can tell you how to get into a model with this integration so you can plan and share your off-road trail routes with others.

Equipped with modern technology and safety features, both the Ford Bronco and Bronco Sport ensure a seamless and secure driving experience. The Bronco Sport features standard Apple CarPlay and Android Auto integration. It also includes an 8-inch touchscreen infotainment system.

Similarly, the standard Bronco includes smartphone integration and an 8-inch touchscreen. However, it also offers an optional 12-inch screen with high resolution on mid-to-upper trims like the Bronco Outer Banks, providing a more immersive and user-friendly interface.

Optional features for the Bronco Sport and Bronco alike include Ford Co-Pilot360 with futher options to adopt adaptive cruise control and Ford’s navigation system. These models lead the way in enhancing convenience and safety on the road.

Driving Experience and Comfort

The Bronco Sport exhibits agility with confident performance at highway speeds and a peppy feel with the turbocharged 2.0-liter engine. This makes it an enjoyable vehicle for both city driving and long trips.

In contrast, the Bronco’s steering is well-weighted, providing a smooth ride on highways, though it's less maneuverable in tight spaces due to its size and optional off-road tires.

Both the Ford Bronco and Bronco Sport, produced by our OEM and namesake, Ford, feature clean layouts with high-quality materials. When considering Ford Bronco vs Bronco Sport, whether you prioritize silence and nimble handling or bulk and off-road capabilities, both vehicles offer a great driving experience.

Which Model Fits Your Lifestyle?

For urban commuting, the Ford Bronco Sport offers a nimbler approach and better maneuverability in tight spaces like parking lots or metered spots on 17th Ave. Its smaller size makes it easier to park and navigate urban environments, making them an ideal choice compared to the larger Bronco.

For family recreational use, the Ford Bronco offers more interior space and higher quality materials, especially in its upper trim levels. This makes it a great option for families who need extra room for passengers and cargo.

Additionally, the Bronco Sport is quieter on highways due to less wind noise compared to the Bronco (which is still not too noisy), making it more comfortable for long family trips.

According to lifestyle and how you choose to spend your time on and off the road, there's a clear choice that our sales advisors can help you discover; if you’re looking for an SUV that can handle urban commuting and family use, the Bronco Sport is a solid choice.

However, if you need more space for various types of gear and heavier off-road capabilities, the Ford Bronco is the better match for your adventurous lifestyle. If you take off-roading seriously and challenge your vehicle through trailblazing, the Bronco is the clear choice.

Test Drive and Purchase Information

Interior shot of Ford Bronco Sport Free Wheeling with 8-inch in centre of shot. The Ford Bronco Sport Free Wheeling trim is a great example of the style and comfort you can get out of a lighter duty off-road SUV. Some of the available trims and packages we have in our inventory can only be seen in person; describing it just wouldn't do it justice. Come test drive a Bronco Sport to see what we mean!

Our sales advisors often recommend a test drive of various models and trim levels to gain a comprehensive understanding of what these vehicles provide. Actually taking one through the streets of Calgary can you a better understanding of the features and powertrain options available.

For used Ford Bronco Sport models, a test drive is a must. While we check everything to make sure any used vehicle we sell is in great working order—you'll definitely want to feel out its ride and hear a bit about the vehicle's history.

At the end of the day, visiting our Ford dealership in person can help you explore special deals and discounts, ensuring you get the best value for your purchase. Taking the time to test drive and explore different options, even if it’s just for a few minutes, will help you make an informed decision for buying a used (or new) model of the Bronco and find the SUV that best fits your needs and lifestyle.

Come Down to Universal Ford

Our sales advisors can guide you through the difficult decision between these great Ford SUVs. It could be that you're still on the fence about what you might need out of a vehicle and that's fine! Let's put our heads together and figure it out. There are lots of tough decisions to make, as seen with our breakdown of the Ford Maverick vs Ford Ranger.

Ultimately, the best choice depends on your specific needs and lifestyle. Whether you prioritize power and off-road performance or efficiency and comfort, both the Ford Bronco and Bronco Sport have something to offer.

Contact us to schedule a back-to-back test drive and experience these impressive vehicles for yourself to make the best decision.

Frequently Asked Questions

What are the main size differences between the Ford Bronco and Bronco Sport?

At first, you might think the Bronco Sport is just a trim of the Bronco. But they are different models!

The Ford Bronco is larger and more rugged, suitable for challenging terrain; most 4-door Bronco trims are 16.7 inches longer and 2.8 inches taller than the Bronco Sport.

How do the engine options compare between the Bronco and Bronco Sport?

The Ford Bronco has three engine options, with the top one producing 418 hp, while the Bronco Sport offers two options, with the highest generating 245 hp. They are all turbo-charged options, ensuring they pack a lot of power into a smaller engine block.

Which SUV has better fuel economy?

The Bronco Sport; in baser models the lighter option gets 9.4 L/100km in the city and an impressive 8.1 L/100km on the highway. Conversely, the Bronco, with a 2.7 L turbocharged engine does 12.4 L/100km in the city and 11.2 L/100km on the highway.

When you get into the upper trims of the Bronco with a 3.0 L EcoBoost, the lowest consumption stands at 14.7 L/100km on the highway. Are you budgeting gas for a road trip to one of the best summer destinations near Calgary? Knowing your chosen model's efficiency can help you decide if you're choosing for your lifestyle.

What are the towing capacities of the Ford Bronco and Bronco Sport?

The Ford Bronco can tow up to 3,500 lb, while the Bronco Sport can tow a maximum of 2,000 lb, though recent years show a higher capacity of up to 2,200 lb. Newer models are just as capable but a lower towing capacity sometimes means better safety.

If you are interested in towing more with SUVs the Ford Edge and Ford Escape also present some options to compare, with less emphasis on off-roading.

Read More


Ford Maverick vs Ranger: Contesting Trims, Size & Features

Are you trying to decide between the new Ford Maverick and the Ford Ranger? Our customers in Calgary are sometimes torn between two great options for lighter-duty Ford trucks. Time to showcase a great comparison of Ford trucks, in a Maverick vs Ranger contest.

We'll see how these excellent trucks measure up to each other in performance, size, features, and overall driving experience. Whether you prioritize fuel efficiency, power, or versatility, it helps to determine which truck has the specs that fit your lifestyle best.

A Quick Look at the Maverick vs Ranger Highlights

  • The Ranger's towing capacity is up to 7,500 lb with the towing package; the Maverick’s limit of 4,000 pounds comes only with the towing package.
  • Fuel efficiency is close in 4x4 drivetrains with Ford Ranger 4WD getting combined 11.8 L/100km while the Ford Maverick Tremor AWD gets 11.2 L/100km.
  • The Maverick is lighter duty, with a 2.0L four-cylinder engine while the Ranger sports a EcoBoost 2.7L V6 generating 315 horsepower.
  • The Maverick is compact and maneuverable, ideal for city driving, while the Ranger is larger, providing more cargo space and a commanding road presence.
  • Both trucks come with robust customization options and trim levels, but the Maverick’s starting price of around $42,000 makes it a very budget-friendly option.

Ford Maverick vs Ranger: Engine Options & Performance

The Ford Maverick and a strong alternative, the new Ford Ranger showcase two distinct philosophies regarding what’s under the hood. Ford trucks have long represented strength and reliability, and the new Ford Maverick continues this tradition with a great feature—the availability of a hybrid engine.

This powertrain is a nod to those who prioritize fuel economy and environmental consciousness in their drive. Moreover, the Maverick’s turbocharged 2.0L four-cylinder has become the standard powertrain—striking balance between efficiency and responsive acceleration while catering to daily commutes and weekend getaways.

Larger Ranger Engines

Powerful Ranger Raptor's 2.7L EcoBoost engine. The Ford Ranger offers impressive engine options including an engine normally reserved for larger trucks. Experience the power of the 2.7L turbo for yourself at Universal Ford! It's our sales advisors' favourite part of the day.

On the other hand, the Ford Ranger offers an exciting new option with the EcoBoost 2.7L V6 engine, serious power for horsepower turbo V6 engine, for considerable, and more importantly, available power. Designed for those who demand more power, the Ranger handles well and delivers performance for even the most power-thirsty drivers.

The Ranger's power translates into a significant towing capacity of up to 7,500 lb with the right configuration, dwarfing the Maverick’s respectable limit of 4,000 pounds when fully equipped. The Ranger emerges victorious in terms of sheer strength while the Maverick offers other benefits and a towing limit of 2,000 lb without the Tow Package.

Despite the difference in towing limits, they're both good trucks; differences arise with the Maverick being a compact truck and the Ranger a mid-size. The towing and hauling capacities of both models depend on multiple factors like vehicle configuration and cargo, guaranteeing sufficient power regardless of whether you choose the Maverick or Ranger.

Dimensions & Size Comparison

Transitioning from sheer muscle to physical stature, let’s compare the bed size and overall dimensions. The new Ford Maverick isn't much different from an SUV in size, making it a compact and maneuverable choice for city dwellers.

Its smaller size doesn’t mean it’s cramped, though. The Maverick is 5,073 mm, and about a foot shorter than the Ranger, offering a little more room to breathe inside the cabin. As a midsize, the Ford Ranger stands taller and longer, providing commanding road presence and more space for gear.

To put it in perspective, although the Ford Ranger is larger overall, the Maverick’s compact dimensions present an advantage in cramped spaces and city settings. You can think of the Maverick as the agile halfback compared to the Ranger’s linebacker stance; each has its role to play on the automotive field.

Cargo Space & Bed Features

The Ford Ranger offers a larger bed, ready to bear equipment for the job site or gear for a weekend escape. The SuperCrew Ranger’s cargo box stores an impressive 1,232.6 L; this larger bed size is ideal for carrying more payload, whether it’s for work or play.

The Ranger’s capacity to carry lives up to the reputation of Ford trucks. But don’t underestimate the new Ford Maverick. It may have a smaller size truck bed, but it compensates with unique features like the innovative FLEXBED system; the Maverick’s bed accommodates 940 L without this system.

Both trucks showcase Ford’s innovative designs, capable of meeting the demands of work and leisure irrespective of their size. Whether it’s the day-to-day or the rugged off-road, the Maverick and Ranger offer the necessary capabilities to get the job done.

Trim Levels & Packages

In terms of customization options, both the Maverick and Ranger offer a variety of trim levels and packages. The new Ford Maverick comes in 3 main models—XL, XLT, and Lariat. The XLT model adds with the option of the new Tremor Off-Road package, perfect for those who aim to tread the path less traveled.

The Lariat, for those who value their creature comforts, offers premium features and a polished interior; it's a compact truck that doesn’t compromise on style.

Ranger Trims

Ford Ranger in Raptor trim off-roading in Albertan foothills with Rocky mountains in distance. The Ford Ranger comes in an exclusive trim unavailable on the Raptor. The Raptor is performance taken to the next level. Ask our sales advisors for advice on whether you need these features to get the most out of this midsize.

The Ranger, too, is no slouch when it comes to options. It matches the Maverick’s trim levels and raises the stakes with specialized packages like the FX4 and Tremor Off-Road Packages, the rugged Raptor trim, and various Appearance Packages, including the chrome appearance package, that add sporty or elegant touches to the truck.

Whether you’re on a budget or looking to splurge, both trucks offer a suite of trims you'll love including:

  • XL
  • XLT
  • Lariat
  • Raptor

Such diversity in the model and trim offerings illustrates the versatility and personalization available to our prospective buyers in Calgary.

Whether you’re looking for the utilitarian charm of the XL or the refined touch of the Lariat, there’s a version of these trucks to match your desires. Ask a sales advisor which Ranger trim or package suits your unique lifestyle and the demands of your work!

Interior Comfort & Technology

Moving to the interiors, both the Ford Maverick and Ford Ranger can comfortably accommodate up to 5 passengers, making them perfect for family outings or carpooling to work. The Maverick surprises with more rear legroom than the Ranger, ensuring your crew or family rides in comfort during long hauls.

While the Ranger offers leather upholstery for a touch of luxury, the Maverick isn’t far behind with its ActiveX seating material —balancing durability with ease of cleaning.

In the arena of technology, both trucks are well-equipped. An 8-inch touchscreen comes standard with Apple CarPlay and Android Auto connectivity as a given in the Maverick. A 12-inch Centre Stack infotainment screen is available in the Ranger's Lariat trim.

The Maverick takes things a step further into the future with a wireless charging pad and 400-watt outlets, perfect for powering up tools or gadgets on the go—a feature the Ranger provides in Lariat trim. The Ranger's size allows it to offer more behind-the-seat storage, ideal for stashing tools or safety kits.

It’s not just about the journey but the friends and gear we bring along. The Maverick offers different storage dynamics compared to the Ranger, compensating for its compact truck size's limited storage.

Off-Road Capabilities

Ford Maverick Tremor kicking up dirt in dusty off-road section of the Canadian badlands in high morning. The Maverick makes great use of the Tremor off road package, and our customers in Calgary often opt for this type of extra assurance off the beaten path. Ask us about availability of our trucks with the Tremor package!

When it comes to off-roading capabilities, both the Maverick and Ranger offer robust packages. However, the question remains - which one will dominate the trail? The FX4 and Tremor Off-Road Packages, available for both models, equip these trucks with the necessary gear to tackle the rough and tumble of the great outdoors.

These packages include must-haves like heavy-duty skid plates, all-terrain tires, and selectable drive modes to tailor your ride to the terrain. The Tremor Off-Road Package includes:

  • Upgraded shocks
  • Tuned suspension
  • Added ground clearance
  • All-terrain tires
  • Steel skid plates

Whether you’re hauling gear to a remote campsite or towing a trailer over rocky paths, these packages ensure both trucks are more than capable of the adventure at hand. With the Maverick’s unique features and the Ranger’s towing and hauling capacity, you’re well-prepared for whatever challenges lie ahead. Keep an eye out for news on the Ford Ranger Tremor!

Fuel Economy & Efficiency

Combined mileages for select trims and drivetrains show impressive stats. If you're getting into a Ranger, it's likely you're putting it into its paces with AWD. But if you opt for the lighter Maverick, FWD makes more sense. In that contest, the newer Ford Maverick wins out with just 9.4 L/100km combined.

Despite this, the Ranger still maintains a competitive edge in the market with its balance of power and reasonable fuel economy for a truck of its capability, with the 4x4 Raptor capping out at only 13.8 L/100km.

The comparison between two engines - one prioritizing power and the other efficiency - underscores the contrasting philosophies of the Maverick and Ranger. It’s a consideration that might weigh heavily on your decision, depending on whether your priority lies with the long hauls and heavy towing or the daily grind and fuel savings.

Safety Features

Ford Co-Pilot360 infographic by Ford media. Ford's Co-Pilot360 has come a long way over the years, with a suite of reassuring new features that life in Alberta and the rest of the Rockies demands. Ask our sales advisors for the latest updates, core features that last and how to get it going on your Maverick or Ranger.

Regardless of whether you’re navigating city streets or rugged terrain, safety remains a top priority. Both the Maverick and Ranger come adequately equipped to safeguard their precious cargo. Ford Co-Pilot360 technology provides a suite of safety features standard in both models, including pre-collision assist and a rearview camera to keep you aware of your surroundings.

The Ranger takes it up a notch with BLIS® (blind spot information system) and a lane-keeping system as standard from the XLT trim, while these features are available across all Maverick trims.

Pricing & Value

The Ford Maverick enters the market with an attractive starting price of around $42,000, positioning it as one of the most budget-friendly trucks available. The Maverick typically does more with less making it a compelling option for those looking to get the most bang for their buck.

In contrast, the Ranger, while not the priciest in its class, does command a higher starting price due to its larger size and beefier powertrain. It’s a trade-off between the Maverick’s affordability and the Ranger’s additional capabilities. Ultimately, value is measured not just in price but in how well the truck fits into your lifestyle and meets your needs.

If you're looking to buy a used model, you can always get great features, reliable years of the make, and pricing that reflects its status, as with the used Ford Maverick.

Test Drive & Availability

Can’t wait to get behind the wheel? Scheduling a test drive for either the Ford Maverick or Ranger is easy through our website or by strolling into our dealership in Calgary. With the convenience of online scheduling tools, setting up a test drive at a time that suits you is part of our sales' advisors' process.

Whether you’re eager to experience the Maverick’s nimble city handling or the Ranger’s robust towing capacity, a test drive is your ticket to making an informed decision. It’s the perfect opportunity to see how the technology, comfort, and performance of these trucks measure up to your expectations and driving habits.

But remember, it's all about timing. Our inventory changes based on shipments and how fast specific trims and packages sell out. Whether you know what you want, or you need time to explore your preference for trims and packages, there's something here for you!

Visit Universal Ford to Get Into a Ford Maverick or Ranger

Woman getting into Ford Maverick confidently opening powered moonroof. The Ford Maverick is amazing value for a compact truck that punches well above its weight. It's also got the comfort features like an optional moonroof that give comfort SUVs a run for their money. Ask a sales advisor if the Maverick is the right choice for you!

It's one thing to read about the ins and outs of the Ford Maverick and the Ford Ranger, comparing their engines, dimensions, bed features, trims, interior tech, fuel efficiency, off-road prowess, safety, and value. It's another to choose them over great SUVs of similar power like the Ford Edge or Escape.

Whether you lean towards the Maverick’s affordability and efficiency or the Ranger’s strength and capacity, each truck stands tall in its own right. The road beckons, and the choice is yours—whichever path you choose, you’re in for a ride that’s tailored to your life’s adventures.

Contact us to speak with a sales advisor, to learn more about trims of both models in our inventory, and the available timeslots to test these vehicles! The Maverick especially is in high demand, so it's best to schedule ahead.

Frequently Asked Questions

What is the towing capacity of the Ford Maverick compared to the Ford Ranger?

The Ford Ranger has a towing capacity of up to 7,500 lb with a towing package, surpassing the Ford Maverick's capacity of 4,000 lb when properly equipped. It's helpful to note, however, that most of the Maverick options available, whether 4x4 or 2WD, include a limit of 2,000 lb: if towing capacity is a key factor for you, the Ranger would be the better choice!

Does the Ford Maverick come with a hybrid engine option?

Yes, the Ford Maverick does come with a hybrid engine option, balancing performance and fuel economy. In the city, the FWD Ford Maverick of recent years comes to a staggering 7.8 L/100km on the highway. In the city it's still better than average with only 10.2 L/100km. If you're all about fuel efficiency, this option might be best for you!

Can I get a Ford Maverick with off-road capability?

Yes, you can get a Ford Maverick with off-road capability by opting for the Tremor Off-Road Package, which provide features like heavy-duty skid plates and all-terrain tires to handle tough terrain.

When it comes to factory off-roading, the Ranger has enjoyed all that the Maverick has in a Tremor package and more, with Fox dampers.

Are the Ford Maverick or Ranger the best Ford trucks?

The best Ford trucks can rotate, but customers seem to love the F-150. Out of these two trucks the Ranger gives the F-150 a real run for its money! Having said that, some forum users are more vocal about the Maverick for its ability to sell itself.

How do I schedule a test drive for the Ford Maverick or Ranger?

You can schedule a test drive for the Ford Maverick or Ranger by visiting our Calgary dealership. Keep in mind that there might be waiting lists for the Maverick because of its popularity.

Its hybrid powertrain is really starting to get eco-friendly attention for this model, as our sales advisors can attest! If you need to sell your vehicle to get into either of these new models, there are great reasons why you should sell it to us.

Read More


Ford Edge vs Ford Escape: A Comprehensive Comparison for the Ideal SUV Choice

If you're deciding between the Ford Edge and the Ford Escape, think of it as choosing between power and space versus agility and fuel savings. The Ford Edge offers more room and strength, ideal for those requiring additional space and power. In contrast, the Ford Escape excels in fuel efficiency and maneuverability, making it perfect for city driving. This comparison focuses on the essential differences to help you find the right Ford SUV for you.

Key Notes For Those Who Don't Have Time to Read The Whole Article

  • The Ford Edge offers a larger, more spacious interior with higher horsepower engine options, while the Ford Escape emphasizes fuel efficiency and practicality, with a range of eco-friendly engine choices including hybrid options.
  • Both the Edge and Escape feature Ford’s Co-Pilot360 suite of safety technologies, providing a host of protective and advanced safety features, with additional packages available for enhanced driving assistance.
  • Customization is key for both models, with various trim levels and additional packages allowing for personal tailoring of features such as infotainment systems, interior comfort, and connectivity options.

Ford Edge vs Ford Escape: Defining the Contenders

Ah, the ever-present question for SUV enthusiasts: Ford Edge or Ford Escape? Both models gleam with Ford’s signature craftsmanship, yet they cater to distinct tastes and lifestyles.

The bigger Ford Edge is built for comfort and lots of space, while the smaller Ford Escape is quick and saves gas, perfect for city driving. Here, we'll break down the main features of each to help you decide which one fits your needs for a car.

ford edge vs ford escape

The Ford Edge at a Glance

The Ford Edge is a full-sized crossover that combines the soul of a gentle giant with the heart of an athlete. With its roots stretching back to a design from 2019, the Edge maintains a familiar presence on the road.

Inside, the Ford Edge is all about comfort, creating a space that feels like a treat every time you drive. The 2024 model of the Edge steps it up with free services to keep you connected and entertained while you're on the road.

ford edge vs ford escape

The Ford Escape's Overview

The Ford Escape is like the multi-tool of compact SUVs: it's flexible, down-to-earth, and built for what families need every day. It offers different engines, including ones that save on gas, which means you won't have to spend as much at the pump.

In 2023, the inside of the Escape got a new look to stay modern. The 2024 model starts with the Active trim, which means even the basic version is now a bit fancier than before.

Performance Prowess: Engine Options and On-Road Dynamics

Let's get into their performance. The Ford Edge and Ford Escape each have their own style of power that can turn a regular drive into something more exciting. They have strong engines and are easy to handle, so you can enjoy a fun drive on the highway or a smooth ride in the city.

Prepare to dive under the hood and discover what makes each of them tick.

Horsepower and Torque: The Power Beneath the Hood

Under the hood of the Ford Edge roars a choice between a 250-horsepower turbocharged engine and the ST model’s more ferocious 335-horsepower heart. The Ford Escape, however, plays a diverse tune with its engines, ranging from a modest 181-horsepower to a gutsy 250-horsepower turbocharged option, and even hybrid variants hitting a steady 200 horsepower.

The Edge has more torque for quick starts and heavy lifting, while the Escape offers a range of torque suitable for different needs.

ford edge vs ford escape

Handling and Ride Quality: Navigating the Roads with Confidence

The Ford Escape handles the road with ease, adapting quickly to different driving conditions. Its drive modes and all-wheel drive options give you the confidence to tackle any road.

The Ford Edge has a smooth ride, thanks to its well-tuned suspension and accurate steering. It gives you a dependable and enjoyable driving experience, with a strong sense of control behind the wheel.

Ford escape vs ford edge - ford escape redEfficiency on the Move: Fuel Economy Face-Off

The battle of the fuel gauges sees the Ford Escape taking a slight lead, thanks to its variety of economical powertrains and innovative efficiency technologies. For those who drive in the city or go on long trips, the Escape is all about saving you money on gas. Its Plug-in Hybrid version is especially good for this, with really great fuel efficiency numbers.

But let's not overlook the Edge, which also takes saving fuel seriously. It's designed to let you drive longer without stopping for gas, giving you more time to enjoy the ride.

ford edge interior

Interior and Cargo Space Comparison

Both of these Ford SUVs show a clear difference in design philosophy. The Ford Edge is spacious, with ample room for passengers and cargo. The Ford Escape, while smaller, makes efficient use of space to provide both comfort and storage capacity.

Next, we'll examine the specifics of their interior space and how they manage to accommodate passengers and their luggage.

When it comes to passenger comfort, the Ford Edge takes the lead with its upscale seating and additional space for heads, shoulders, and legs. The seats recline, offering a true sense of relaxation.

The Escape doesn’t lag far behind, with seats designed to be supportive, ensuring that every journey is as comfortable as it is practical.

The Ford Edge has a larger cargo capacity than the Ford Escape, making it better suited for those who need to carry more items. This advantage can be important for travelers and people with hobbies that require transporting equipment.

ford escape interior

A Look at Advanced Safety Features

When you're hitting the road, knowing you're safe is a big deal. That's why the Ford Edge and Ford Escape come with a bunch of safety features to keep you and your family protected. These SUVs have got your back with tech that watches out for trouble on the road.

Safety Features

Both SUVs have the Ford Co-Pilot360 system, which gives you important safety features like automatic emergency braking, staying in your lane, and watching your blind spots. These are the basics that Ford includes to help keep you safe on the road.

For those who want even more, both the Ford Edge and Escape can come with extra stuff like Adaptive Cruise Control and Evasive Steering Assist. These are sophisticated systems designed to enhance your driving safety and reduce stress during your travels.

Ford escape vs ford edge - escape 3

Trim Levels and Personalization Options

Choosing the right SUV is about finding the one that reflects who you are. With a variety of trim levels such as the SE, SEL, Titanium, and the performance-centered ST, both models offer a range to customize your ride to fit your taste and needs. Whether you're after the no-frills practicality of the base models, the balanced features of mid-tier trims, or the full suite of luxury and performance features in the top-tier trims, there's a version for you.

The Ford Edge and Ford Escape cater to different tastes and budgets, from the solid foundation of the base models to the high-end amenities found in the Titanium and ST trims. You can start with a solid base model and move up to higher trims with more features.

Customization doesn't stop at trims. With options like the Edge’s Bang & Olufsen premium sound system and cold weather package, or the Escape’s advanced Ford Co-Pilot360 Assist+ and panoramic vista roof, you can fine-tune your vehicle to suit your daily life. It's all about turning your SUV into a perfect companion for your adventures.

Ford escape vs ford edge - edge 6

Tech-Savvy Travel: Infotainment and Connectivity

In an age where staying connected is becoming more important than ever, the Ford Edge and Ford Escape do not disappoint. Their infotainment systems serve as the nerve center of your digital life on the move, blending advanced technology with intuitive design.

Ford's infotainment systems in the Edge and Escape make staying connected easy. Both come with big touchscreens that work with your phone, so you can keep in touch and enjoy your music or podcasts on the road.

In the Escape, you get the bonus of Alexa and Ford's own connectivity services, which are pretty handy for getting things done while you drive. Plus, both SUVs have wireless charging spots, so you won't have to worry about your phone dying when you're out and about.

Ford Escape

Ownership Experience: Warranty and Maintenance

Ensuring your SUV remains in prime condition is a crucial aspect of ownership. Ford’s warranty and maintenance coverage for the Edge and Escape reflect a commitment to long-term satisfaction and peace of mind.

The standard Ford warranty includes a 3-year/36,000-mile basic coverage, which encompasses most vehicle components and a 5-year/60,000-mile powertrain warranty that covers the engine, transmission, and drivetrain.

Additionally, Ford offers a 5-year/60,000-mile roadside assistance program, which provides help with flat tires, jump starts, and other emergencies. For added reassurance, corrosion coverage is also part of the package, lasting for 5 years with unlimited miles. Understanding the specifics of what’s included and what’s required, such as regular maintenance to keep the warranties intact, is key to a worry-free ownership experience.

Ford edge infotainment system

Making the Right Choice: Which SUV is Better for You?

So, you're at the crossroads trying to pick between the Ford Edge and the Ford Escape. Here's the straightforward scoop: If you dig a roomy ride with a bit more oomph under the hood, the Edge is your go-to. But if you're all about zipping through city streets and saving some cash on gas, the Escape's your ace. Just match up what you're looking for in an SUV with what these two bring to the table, and you'll have your answer.

Frequently Asked Questions

What is the difference between a Ford Edge in a Ford Escape?

In conclusion, the Ford Edge is slightly larger than the Ford Escape in terms of wheelbase, overall length, width, height, passenger space, and cargo volume. This difference may not be significant, but it is noticeable.

Can I get advanced safety features on both the Ford Edge and Ford Escape?

Yes, both the Ford Edge and Ford Escape offer advanced safety features such as Ford Co-Pilot360, including options like Adaptive Cruise Control and Evasive Steering Assist.

Which SUV offers better fuel economy, the Ford Edge or the Ford Escape?

The Ford Escape generally offers better fuel economy compared to the Ford Edge, especially with its hybrid and plug-in hybrid variants. Therefore, if fuel efficiency is a priority, the Escape would be the better choice.

If you enjoyed this article, check out our guide on the best Ford trucks which we're sure you'll like too.

Read More


The Ultimate Guide to the Best Ford Trucks

If you're looking for a truck that can carry heavy stuff or handle tough, uneven ground, Ford's selection of pickups is sure to impress. We explore what makes Ford trucks so good, including their performance, ability to do tough jobs, and the cool features they come with. This guide will help you pick the best Ford truck for your needs.

Key Takeaways

  • The Ford F-150, known for being flexible and having the latest tech, is still North America’s top choice with various engines including the eco-friendly PowerBoost Hybrid.
  • Ford’s Super Duty trucks are great for heavy work and offer a comfortable ride, with strong engines and fancy features inside.
  • The Ford lineup has a truck for every job, from the city-friendly and adventure-ready Ranger to the innovative electric Lightning.

Ford F-150: North America's Favorite Truck

best ford trucks: Ford f150

The Ford F-150 carries a reputation that excites pickup truck enthusiasts across the country. It has secured its position as North America’s best selling vehicle in the truck category for over three decades due to its flexible nature and an array of engine choices catering to different user preferences. As a highly sought-after model among Ford pickup trucks, the F-150 consistently delivers performance that pleases avid followers of pickup trucks.

Starting from the powerful 6.8L high-output engine found in earlier models like the F-250 Super Duty, down to recent iterations offering lighter yet more fuel-efficient engines, this flagship truck from Ford has continually adapted to stay ahead in innovation while meeting consumer demands on what defines a superior truck experience.

A Legacy of Versatility

The F-150 stands out with its remarkable versatility that goes beyond its engine lineup. It offers a variety of drivetrain choices, from the standard rear-wheel drive to the more adventurous 4WD options, making sure that whether you're cruising the city streets or conquering rugged terrain, the F-150 is ready to take on the challenge with ease.

With the addition of the Platinum series, which combines premium attributes with durable and capable trucks, it becomes apparent that this vehicle is designed to cater to a wide range of requirements.

Powertrain Prowess

The F-150’s flexibility is largely due to its diverse range of engine options that have been continuously refined to balance the need for power with fuel efficiency. Ford's dedication to progress shines through with the PowerBoost Hybrid, a harmonious blend of eco-friendliness and robust performance.

Boasting a combination of a 3.5L PowerBoost V6 and an electric motor, this configuration delivers a formidable 430 horsepower along with an impressive torque output of 570 lb-ft for F-150 Limited.

Advanced Technology Features

The F-150 doesn’t just offer strength and adaptability. It is also a titan of technology. With Ford’s Co-Pilot360TM, the vehicle comes equipped with an array of advanced driver-assistance tools aimed at enhancing safety on the road. These include:

  • Pre-Collision Assist complemented by Automatic Emergency Braking
  • A system to maintain lane positioning
  • A Blind Spot Information System for heightened awareness
  • A camera providing visibility behind the truck
  • Headlamps that automatically adjust from high to low beam

These technological enhancements contribute to a sense of security, empowering drivers to take the helm with confidence on every journey.

The Mighty Ford Super Duty Line

best ford trucks: super duty line

Ford has made the decision to enhance its Super Duty line of trucks, designed specifically for heavy-duty work, by providing them with a range of powerful engine options. These engines include a 6.2-liter V8, an even more formidable 7.3-liter V8, and the newly introduced Power Stroke diesel option that boasts a sizeable 6.7 liters – all engineered to deliver abundant power when it’s needed most. In its upcoming models set for release in 2024, Ford raises the performance bar by offering class-leading available horsepower that reaches up to an impressive 500 horsepower benchmark within this segment of super duty vehicles.

Built Tough for Heavy Lifting

Super Duty trucks offer more than mere brute strength. They’re designed for demanding jobs. Equipped with a 6.7L High-Output Power Stroke V8 Turbo Diesel engine, these vehicles top their category in towing capabilities, supported by an impressive option of 1,200 lb-ft of torque.

Constructed with a fully boxed frame comprised of robust high-strength steel and incorporating as many as ten crossmembers, the Super Duty delivers unmatched towing and payload capacities.

Luxurious Workhorses

It’s not just about heavy-duty performance with the Super Duty lineup. These exceptional trucks deliver a luxurious experience alongside their formidable strength, merging premium elements with robust and capable pickups.

Both the F-150 Platinum series and the Super Duty models stand out as sought-after pickup trucks that provide opulent interiors furnished with top-notch Nirvana leather seating, which is both heated and ventilated to ensure maximum comfort. They also feature a heated steering wheel for that extra splash of indulgence.

The Adventurous Ford Ranger

best ford trucks: ford ranger

As we move forward, our attention is captured by the Ford Ranger. This adaptable vehicle blends urban driving proficiency with formidable off-road prowess. The midsize pickup’s bold design enhances its charm, ensuring it shines within the diverse range of vehicles offered by Ford.

City-Friendly, Trail-Ready

The Ford Ranger masterfully bridges the gap between urban cruising and off-road exploration, providing drivers with a vehicle skilled in handling both terrains. This adept pickup comes with a turbocharged four-cylinder powerplant, ensuring a balanced combination of vigor and efficiency, ideal for navigating urban landscapes.

The Ranger's robust braking system ensures reliable control, whether you're maneuvering through the bustling city traffic or braving the unpredictable terrain of wild off-road trails.

Towing and Tech

The Ranger offers a remarkable blend of adaptability not only in its driving capabilities but also in its hauling potential. Boasting an impressive towing capacity that reaches 7,500 pounds, the Ranger surpasses numerous competing trucks within its segment.

To its physical prowess, the technology suite of the Ranger is equally commendable. It includes advanced features such as a 4G LTE Wi-Fi hotspot, ensuring you stay connected even while on the go.

The Innovative Ford Maverick

best ford trucks: ford maverick

Diving into the realm of compact pickups, let’s focus on the innovative 2024 Ford Maverick. This fresh entrant in the market offers a compelling blend of affordability and functionality with an entry-level cost of merely $35,295.

It sets itself apart by achieving an impressive estimated 5.4L per 100 kilometers within urban settings – placing it at the forefront for fuel economy in its class.

Compact Yet Capable

Even though the Maverick is small in stature, it doesn’t compromise on utility. It boasts an inventive Flexbed system that provides electrical outlets along with an extra 14.1 cubic feet of secure storage space for cargo.

The Maverick asserts itself as a strong contender in the compact pickup category with its adaptable nature and efficient performance.

Smart Connectivity

In terms of technology, the Maverick truly stands out. It is equipped with a default infotainment system that includes an 8-inch touchscreen which supports Apple CarPlay and Android Auto seamlessly.

There is the possibility to opt for SYNC 3 as an upgrade, offering users improved voice recognition capabilities along with a more intuitive user interface.

The Electrifying Ford Lightning

best ford trucks: ford lightning

The Ford Lightning is sparking a revolution in the truck arena with its trailblazing electric prowess. Harkening back to its roots in the 1990s, the original Ford Lightning was a powerhouse on the drag strip and a favorite among Ford truck aficionados. Today's version redefines the Lightning nameplate with a modern, electric twist.

The modern iteration of the Lightning forges ahead, capturing the essence of its rich heritage while blazing a trail for the future of electric trucks. It redefines expectations for efficiency and capability in the contemporary truck landscape.

Future-Forward Design

Featuring a pioneering design, the Lightning boasts:

  • A Mega Power Frunk equipped with electric outlets and extra secure storage space
  • Perimeter zone lighting to improve visibility when lighting conditions are poor
  • Advanced voice recognition tied to cloud connectivity
  • Incorporation of recycled materials within its construction

Performance Meets Sustainability

The Lightning stands as a testament to the seamless union of performance and environmental consciousness. As a zero-emission vehicle, it serves as a shining example of how trucks can contribute to a greener planet.

Its commitment to ecological responsibility does not hinder its power, this vehicle boasts an impressive capability to surge from a standstill to 60 mph within a mere 4.1 seconds.

Unleashing the Beast: Ford F-150 Raptor

best ford trucks: f150 raptor

And with equal fervor, we unveil the powerhouse known as the Ford F-150 or more popularly referred to as the Ford Raptor. Renowned for its adaptability in both work and play, the Raptor garners admiration from automotive aficionados for its striking looks and superior performance capabilities.

Off-Road Dominance

The Raptor asserts its dominance in off-road environments, boasting a suspension system designed for extensive travel and high-performance Fox Racing Shox dampers with oversized pistons, all of which ensure it's ready to tackle any terrain with confidence.

The Raptor's advanced dual-mode transfer case ingeniously merges the capabilities of all-wheel drive and four-wheel drive systems, providing a seamless transition to conquer the demanding challenges of off-road adventures.

Aggressive Aesthetics

Featuring an eye-catching grille and bold wheel arches that highlight its audacious design, the Raptor exudes a commanding aura. It makes a statement wherever it goes, from urban avenues to untamed landscapes, exuding an unmistakable sense of strength.


To sum up, Ford’s lineup of trucks caters to a diverse range of needs. The F-150 reigns as the top-selling model while the innovative Maverick stands out with its unique features. Whether you're cruising through city streets, powering through tough work sites, or chasing excitement on off-road trails, there's a Ford truck tailored to join you on your next escapade.

best ford trucks

Frequently Asked Questions

What is the best type of Ford truck?

Among the Ford pickup trucks, the premier choice is the Ford Lightning, which is closely followed by models such as the Ford F-150 Lightning and the formidable Ford V8. These pickups stand out as some of the most highly respected trucks ever constructed under the Ford brand.

What is the most reliable Ford truck year?

Both the 2018 and 2022 versions of the F-150 maintain their standing as reliable models of Ford trucks, with the latter being honored by J.D. Power for having achieved its most outstanding reliability rating.

These versions excel in durability and have earned the trust of consumers, positioning them as top choices in the truck segment.

Which is better Ford F-150 or Silverado?

In its category, the Ford F-150 outperforms the Chevy Silverado with a superior ranking and is anticipated to be more reliable based on its higher predicted reliability score.

What makes the Ford F-150 America's favorite truck?

Due to its wide range of engine options, flexible capabilities, and sophisticated technological offerings, the Ford F-150 holds the title as America’s most beloved truck. Its dependable performance resonates with U.S. buyers in search of a trustworthy vehicle from Ford’s lineup.

How does the Ford Ranger balance city driving and off-road capabilities?

With its turbocharged four-cylinder engine, the Ford Ranger adeptly merges urban navigability and off-road prowess, offering a blend of strength and fuel economy suitable for diverse escapades.

If you like this article, check out our guide on best ways to sell a used car or the Ford Edge vs Ford Escape review.

Read More


Best Way to Sell a Used Car: Tips for a Stress-Free & Profitable Sale

What’s the best way to sell a used car? It’s the question on the mind of every seller looking for a hassle-free transaction that maximizes their return. The key lies in presentation, pricing, and savvy selling tactics. In this guide, we unwrap those layers to help you navigate the sales journey and clinch the deal you deserve.

Key Notes For Those Who Don't Have The Time To Read The Full Article

  • Thorough preparation for sale, such as detailing, minor repairs, and organizing all necessary paperwork, can significantly enhance a vehicle’s appeal which can often result in a higher sale price.
  • Setting a competitive asking price is critical; use online valuation tools, consider current market trends and similar listings, and factor in any unique features or upgrades to accurately determine your vehicle’s worth.
  • When setting up the starting price, always leave room for negotiations, meaning, don't list the vehicle for what you want to get from it; start with a higher price.
  • When selling privately, spend time to create a good looking online ad with quality photos and descriptive, honest content, and use the appropriate online platforms to reach the target audience.
  • For a convenient stress-free sale, consider selling to a dealership, which offers benefits like ease, potential tax savings, and secure transaction processes.

Why You Can Trust Our Opinion at Universal Ford Lincoln

At Universal Ford, our opinion is backed by a rich family legacy and over seventy years of experience in the automotive industry, making us experts in both buying and selling used vehicles. Our customer-first philosophy, "It starts with you," reflects our commitment to your satisfaction, which is the cornerstone of our success. We've earned the prestigious President’s Award 38 times, signifying our dedication to exceptional service. Our deep roots in the community and our unwavering support for every customer underscore why you can trust our expertise when it comes to all things automotive.

Best Way to Sell a Used Car

Maximizing Your Car's Appeal: Pre-Sale Preparation

As you prepare to put your used car on the market, think about ways that can help its appeal to potential buyers. Often, the first impression can significantly influence a buyer’s decision. That's why it's important to thoroughly clean your vehicle. The goal is not only to present a visually pleasing vehicle but also to prove that it has been well-maintained, showcasing the its condition.

Detailing Your Vehicle Inside and Out

The first step in preparing your car for sale is a thorough detailing. Detailing goes beyond a basic wash; it’s a meticulous process that enhances the vehicle’s interior and exterior. It includes services like:

  • Vacuuming
  • Steam cleaning
  • Conditioning for the interior
  • Hand washing
  • Waxing
  • Polishing

By following these steps, you can make your car look its best and increase its appeal to potential buyers, including car buyers who are specifically looking to sell your car or purchase a car privately. Normally, you would hire someone to do it for you as detailing requires certain tools that an owner might not have.

Professional detailing can increase the perceived value of the car, attracting more buyers, and potentially getting you a higher price. After all, who wouldn’t want to buy a car that looks like new?

Handling Minor Repairs and Maintenance

Taking care of minor repairs before selling can greatly enhance the vehicle’s initial impression, possibly leading to a higher sale price too. Some common things you can look at repairing are:

  • Windshield cracks
  • Chipped glass
  • Power window function
  • Tire condition
  • Brake quality
  • Engine maintenance

Keeping your service records updated not only assists mechanics in pinpointing issues but also showcases that you have well-maintained your vehicle.

Gathering Necessary Paperwork

Collecting all necessary paperwork for a used car sale is key for maintaining transparency and establishing trust with potential buyers. These documents include the vehicle identification number (VIN) that you provide to the buyer, a detailed vehicle history report, and all maintenance records.

Providing a CARFAX Canada report can give potential private buyers insight into the vehicle’s past, including accidents, liens, and insurance claims. This will make the sale look more transparent and build trust.

When selling a car, consider doing some minor repairs to add value

Setting a Competitive Asking Price

Once your car is polished and all required paperwork is ready, it’s time to determine your fair asking price. This step is crucial as the asking price not only influences how quickly the car sells but also the interest it will get from potential buyers.

But how do you determine a fair asking price for your car, ensuring you get a fair price for it?

Using Online Valuation Tools

Online valuation tools like the Universal Ford’s car value calculator are a reliable method for establishing a fair asking price and determining your car worth. This user-friendly tool provides instant vehicle appraisals by inputting a few details about the vehicle.

The estimates are based on trusted black book values and aggregated market data, offering sellers a transparent picture of their car’s worth in the current market.

Evaluating Market Trends and Similar Listings

In addition to using online valuation tools, it’s also important to research current market trends and prices. Resources like the Canadian Black Book and VMR Canada offer sales data and instant valuation estimates that reflect the specifics of the Canadian car market.

Information from listings of comparable vehicles on AutoTrader or Kijiji helps sellers to price their cars in alignment with current market-driven valuations. Make sure to look for similar trim, mileage and year to get the most accurate comparison to your own vehicle.

Factoring in Unique Features or Upgrades

When deciding on your asking price, you should also consider your car's unique features and upgrades. Special features like high fuel efficiency, enhanced audio systems, or premium packages can increase a car’s marketability and value.

Organized service records can also influence a buyer’s decision, supporting a higher asking price for the car.

Crafting an Engaging Ad

Best Way to Sell a Used Car

After determining a competitive asking price, the next step is promoting your car online. The goal here is to create an engaging ad that highlights your car’s best attributes and captures the attention of potential buyers, as well as builds trust and transparency around your sale.

So, what’s the formula for creating a good online ad for your car?

Writing Descriptive and Honest Ads

Firstly, your ad should be descriptive and straightforward. Being upfront about the vehicle’s condition establishes trust and can prevent issues in the sales process. The ad should include a detailed specification sheet showcasing the car’s

  • Make
  • Model
  • Year
  • Trim
  • Kilometers
  • Color
  • Transmission
  • Fuel type

Also, it's always worth mentioning any recent repairs the vehicle has undergone, which will show care and maintenance and that the buyer won't have to think about replacing those parts any time soon. We would also recommend mentioning any issues the vehicle has, which will help you build trust around your sale.

Taking Professional-Looking Photos

Next, capture quality photos of your car. Photos play an important role in online car sales, and high-quality photos can significantly help with the presentation of the vehicle and attract more buyers. To take the best photos, follow these tips:

  • Select the best looking, colourful photo as the featured one
  • Take photos during the golden hour for a warm and flattering natural light
  • Take images of both the car's exterior and the interior, so buyers would get the full idea of the state of the vehicle
  • Always shoot car interiors in the shade to prevent shadows

These tips will help you capture good photos that will make your car stand out.

Choosing the Right Online Platforms

Lastly, select the most suitable online platforms for listing your car. The platform you choose depends on the type of vehicle you’re selling and the target audience you’re trying to reach. Some options include:

  • Auto Trader
  • Kijiji
  • Facebook Marketplace
  • Various Car Auctions

These platforms offer general listings or auctions, and cater to different audiences such as car enthusiasts.

Why Selling to a Dealership Could Be Your Best Bet

Sell your car to a dealership stress free

Although private sales can sometimes provide a slightly higher price, selling to a dealership like Universal Ford provides:

  • A broader inventory to choose from
  • Warranty
  • Potential tax benefits
  • Secure transactions
  • Professional guidance

This is especially useful if you’re looking to trade in your car for a new one, as the dealership handles everything from the initial valuation to finalizing the sale.

What additional advantages can selling to a dealership offer?

Avoiding Double Taxation

One of the key benefits of trading in your car at a dealership is the potential tax savings. In Alberta, the trade-in value given by the dealership reduces the overall cost on which sales tax is calculated when purchasing a new vehicle. This effectively lowers the taxable base, resulting in savings.

Ensuring Secure Transactions

Another advantage of selling to a dealership is the security of transactions. Dealerships provide secure transactions, with sellers receiving payment immediately upon agreement, avoiding any wait period for the funds. This eliminates the the risk of fraud and ensures a stress-free sale experience.

Expert Guidance Through the Process

Finally, selling to a dealership like Universal Ford, provides expert guidance throughout the selling process. Whether you’re trading in your vehicle for a new car or selling it directly to the dealership with no obligation to buy, you’ll receive professional advice to guide you through the process and make it as smooth as possible.

Navigating Test Drives and Buyer Interactions

If you opt for a private sale, managing test drives and buyer communications is a key aspect of the process. It’s important to establish safe test drive procedures, communicate effectively with potential buyers, and negotiate the sale confidently.

So, how should you handle these interactions for optimal results?

Setting Up Safe Test Drive Procedures

When arranging test drives, safety should always be your top priority. Meet potential buyers in a safe and public location, like the Calgary Buy & Sell Zones, and always ask for the potential buyer’s driver’s license and proof of insurance before allowing a test drive.

Planning a test drive route in advance and limiting the duration allows the potential buyer to assess the car quickly, ensuring the car’s performance is evaluated while managing your time effectively.

Effectively Communicating with Buyers

Effective communication is key when you connect with potential buyers. Here are some tips to keep in mind:

  1. Always try to respond promptly to inquiries.
  2. Be clear and concise in your responses.
  3. Be prepared to provide additional information or photos upon request to help the buyer make an informed decision.

Negotiating the Sale Confidently

Finally, approach the sale negotiations with confidence. Knowing your car’s market value and having a clear idea of the lowest price you’re willing to accept can help you negotiate confidently.

Be transparent during negotiations, and be prepared to walk away if the deal does not meet your predetermined conditions.

Be prepared for various negotiation tactics the buyers can throw at you. Often, they can try to throw you some low ball offers, stating that your vehicle has some major issues. If you know the actual condition of your used car, don't give into the pressure; remember the advice we gave above - be prepared to walk away if the deal is not going the way you want.

Best Way to Sell a Used Car

Finalizing the Sale: Completing the Transaction

After you’ve reached an agreement, the last step is to finalize the transaction. This involves preparing the Bill of Sale and other documents, accepting payment safely, and transferring ownership.

What does this process involve exactly?

Preparing the Bill of Sale and Other Documents

In a private car sale, it’s crucial to arrange the Bill of Sale, which must include the sale date, identification info, vehicle details, odometer reading, total price, payment method, and any vehicle condition warranties or statements, and must be signed by both parties. The buyer will also have to arrange his insurance, so that he could legally take on and drive the vehicle.

Accepting Payment Safely

When it comes to accepting payment, safety is paramount. For transactions above $10,000, money orders or bank drafts are often used instead of cash due to practicality and safety.

A direct bank transfer ensures the security of the transaction as the funds must be cleared and are not usually reversible.

Transferring Ownership and License Plates

The final step is to transfer ownership and license plates. The buyer has the obligation to register the vehicle in their own name with an Alberta registry agent within 14 days of the vehicle’s purchase date. If the vehicle being transferred is from out of province, another country, or is a salvage vehicle, the buyer may be required to provide a valid inspection report as part of the vehicle transfer process.

To Conclude

In summary, selling a used car is an art and science that requires careful preparation, strategic pricing, effective marketing, and confident negotiation. Whether you choose to sell privately or through a dealership like Universal Ford Lincoln, understanding the process can ensure a smooth and profitable sale. Remember, knowledge is power, and the more you know, the better you’ll be at selling your car.

car sale

Frequently Asked Questions

Who is best to sell a used car to?

The best places to sell a used car are selling to a dealership, like Universal Ford, or selling privately through online marketplaces like Autotrader or Facebook Marketplace. Additionally, you can also sell your vehicle through an auction. Each way has its own benefits, so consider the best option for your needs.

What is the best payment to accept when selling a car?

The best payment to accept when selling a car privately is cash or a bank draft delivered in person by the buyer. This ensures security and eliminates the risk of fraud or payment cancellation. When selling to a dealership, choose the method that's the most convenient for you, as you won't have the same level of risk of not getting paid by an official business.

Do I need Carfax to sell my car?

You don't need a Carfax report to sell your car, but it can be beneficial for potential buyers to have the vehicle's history information readily available. Sharing a Carfax report with potential buyers can help establish trust and transparency in the sale.

How do I prepare my car for sale?

To prepare your car for sale, you should detail the vehicle inside and out, handle minor repairs and maintenance, and gather necessary paperwork like the vehicle history report, and maintenance records. This will help present your car in the best possible condition for potential buyers.

How do I set a competitive asking price for my car?

To set a competitive asking price for your car, use online valuation tools, evaluate market trends and similar listings, and consider unique features or upgrades in your car. This will help you determine a price that stands out in the market.

If you like this article, checkout our review of the best Ford trucks.

Read More


The Magic of Christmas Comes to Life at Universal Ford Lincoln

For nearly 40 years, The Magic of Christmas has been bringing Christmas into the homes and hearts of Calgarians who need it most.

Each year on Christmas Eve, the successful charity transforms Calgary Transit buses into “Santa’s reindeer”. Loaded with gifts, and with over 6,000 of Santa’s elves including the big man himself – these volunteers visit over 650 families across the city, and 4,500 people in hospitals, care homes and other institutions to deliver food hampers, gifts, joy and hugs for the holiday season.

This year, Universal Ford Lincoln is supporting the magic by becoming a drop-off location for unwrapped gifts and other donations supporting The Magic of Christmas, so stop by and drop off a few requested items today! We are accepting donations for infants, children, teens, parents and grandparents, and Universal Ford Lincoln is located at 2800 Barlow Trail NE.

Additionally, Universal Ford Lincoln is sponsoring the new “Santa Hot Shot Service”, providing a fleet of vehicles and a 1-Ton cube van to deliver over-sized items and special deliveries to transition housing, seniors centers and more!

The Magic of Christmas has been creating magical holiday experiences for recipients and volunteers alike for decades.  Greg Girard, one of Universal Ford Lincoln’s top marketers, loved his experience volunteering with the group.

“We showed up on Christmas Eve to a warehouse bustling with activity. People were organizing donations and loading buses, and the room was alive with festive songs and Christmas spirit. After dawning our elfly attire, we visited lots of people, including seniors and young families. Everyone we visited was filled with so much gratitude and appreciation, and it felt great knowing I made a difference in so many peoples lives, in just one special day full of giving and joy. I met some great volunteers and even made some friends.” Says Girard.

Universal Ford Lincoln was acquired by Kaizen Automotive Group in 2019. With eight dealerships in and around Calgary, Universal Ford Lincoln isn’t the only Kaizen dealership helping. You can also drop off donations at CMP Auto, Shaw GMC, Sunridge Nissan, Country Hills Nissan, Country Hills Hyundai, Okotoks GM, and Strathmore Ford.

Universal Ford Lincoln and Kaizen Automotive Group are proud partners of The Magic of Christmas, and together we look forward to bringing even more cheer to families and individuals in need over the holidays. Thank you for your support, Calgary

Read More


7 Things Every Mustang Owner Can Relate Too

Feel the power of a Mustang! The iconic Ford Mustang has been one of the most successful car launches in the history of Ford. Over the last 50 years, it has won countless awards and undergone many transformations to its current styling. It remains still today, an Icon!

Well known for its power, handling abilities and incredible looks, Mustang owners take pride in their ride. You’ll find fan clubs in communities around the globe, dedicated social media pages and websites, even Youtube channels exclusively for the Ford Mustang.

Our team here at Universal Ford Lincoln put together this little video illustrating 7 Things Every Mustang Owner Can Relate Too. Enjoy the video and remember…  It’s not just a car, it’s a lifestyle!

Read More


Taking a Road Trip This Summer? Top 10 Destinations

Top 10 Road Trip Destinations for Alberta and British Columbia

Sometimes, the road will always be the last resort for those people who would like to make their life to the fullest. Having a road trip on a beautiful place will surely make everything memorable at the same nostalgic since you will be able to think about the happy memories that you have gained. And road trips are best enjoyed if you have the best people to laugh and sing with while you are inside the car.

Alberta and British Columbia are destinations that will surely make your road trips the best among others. These places offer scenic views which can make every road trip worthy.


Alberta is a place in Canada where you can witness diversity. With its breathtaking and majestic views, surely, every road trip will be fed fully. Also, in this place, you can get in touch with nature better and will have the chance to see the wildlife.

Planning to have an Alberta road trip? Well, here are the destinations that you should not miss.

Wood Buffalo Park

If you want to enjoy your road trip by stopping at the biggest national park in Canada, the Wood Buffalo Park is a great destination. This is situated on Alberta’s Northeastern part and is a UNESCO World Heritage Site. You can enjoy the rivers that surround the park but it is always best to bring your safety and first aid kits.

Lake Louise

Want to see one of the most photographed lakes? Then Lake Louise is another road trip destination that you should not miss. Named for Queen Victoria’s daughter, the lake is found on Banff north which will truly make your trip the best one. In this destination, you can witness the castle-like Fairmont Chateau Lake Louise Hotel where you can enjoy your meals and drinks while watching the spectacular view.

Crowsnest Pass

Just a two hours’ drive on Calgary’s south, Crowsnest Pass is another destination to not miss for road trips. In this place, you can enjoy your lunch at the Turner and Black Diamond Valley. See the wonderful livestock, foothills, and wind farms in the area and eat some beef jerky from Longview.

The Badlands

Want to visit a place during your road trip in Alberta where dinosaurs existed millions of years ago? Well, the Badlands is the place to be. This is one famous destination in Alberta that you should never miss out because you can enjoy some activities that will surely make your road trip worthwhile. You can do skydiving, bird watching and stroll at The Badlands.

Longview Village

If you truly want to experience the diversity that Alberta offers, Longview Village should be included in your bucket list. This village is visited by several road trippers because it offers a unique vibe which will make you feel at home. You can enjoy the village with your family and friends by dining, attending events, watching entertainment, and more.


British Columbia is another place in Canada where you can enjoy your road trip. In this place, your road trip will be given a life that you have never experienced from other places.

If you want to complete your British Columbia road trip with a bang, here are the destinations that you should visit when you plan to have a road trip.

Othello Tunnels

Othello Tunnels is a place where you can stop by when you are on a road trip. Located in Hope, British Columbia, you can stroll on the tunnels abandoned while it is surrounded with a majestic canyon. If you are worrying any fee, well, Othello Tunnels is free to explore. It is only an hour and fifteen minutes travel from Vancouver.


Located in Okanagan Valley, British Columbia, this wine oasis is a great destination that you should never miss when you are having a road trip in British Columbia. Okanagan is being flocked because of the paradise that it offers to wine lovers. This is perfect for wine enthusiasts and also to people who don’t have an interest in wines. The place offers spectacular views, ski resorts, small towns, amazing beaches, pristine lakes, and more. You can also enjoy a drive to the Coquihalla highway.

Mayne Island

Looking for a serene place where you can enjoy and relax with nature after some hours of driving? Then, Mayne Island is the sweetest escape that you can find at British Columbia. This island is filled with accommodations that give a homey feeling. Also, the Mayne Island will help you get closer to nature and will truly give you a privacy that you cannot experience from others.

Sombrio Beach

Do you love surfing? Would you like to combine surfing and road trip? Then, in British Columbia, you can make it happen. Sombrio Beach is a haven for surfers. This is located on Vancouver Island and is considered as the best place to surf. The beach is 29 kilometers away from the Juan de Fuca Marine Trail. Also, you can enjoy hiking and camping in this place.

Yoho National Park

This 2017, national parks in Canada are offered for free and if you want to reach one of the best national parks in British Columbia, then the Yoho National Park is the one. It has pristine lakes, 28 peaks, and waterfalls that will surely make your trip unforgettable. But make sure before you bound to this park, you have already signed up in order to get a free pass. Yoho National Park is situated in Field, British Columbia.

Alberta and British Columbia are places that will fulfill your wanderlust soul when it comes to road trips. These places are providing the best views in Canada which will truly make your trip truly worth your time and will never give regrets.

If you want to enjoy your road trip and make it the best adventure of your life, then doing this activity in Alberta and British Columbia is a good decision. You will not only see majestic sceneries but will also make memories.

Read More


Completely forgot where you parked your car? Let FordPass help you find it!

Imagine never having that embarrassing feeling of not knowing where you parked.

If you are a Ford owner of a 2017 Ford F-150, Ford Escape or Ford Fusion and your car has been equipped with SYNC Connect, SYNC 3 or SYNC Applink, you will be able to take advantage of FordPass. Ford’s mobile app that helps you find smarter ways to move.

FordPass not only allows you to see the location of your parked vehicle, it also helps you find, reserve and pay for parking in commercial lots directly from the app!

FordPass also allows you to locate gas stations based on your preferences. You can filter by fuel grade or brand and quickly compare current pricing, saving you time and money.
FordPass finding smarter ways to move.

Do you prefer personalized attention? You can get one-on-one help from Ford Guides. They will help you with any needs or questions, just call or chat right from the app.
You can call for Roadside Assistance 24/7, for help with towing, jump starting, flat tires, delivering fuel and much more.  Also find and reach your Ford dealer for services. Access your vehicle information and service needs right from your phone and even schedule your next service appointment easily. Get alerts and service reminders.

These are just a few of the many benefits that the FordPass app has. The way the world moves is changing. Download the app and help shape the way you move tomorrow.
Find more information on the FordPass App here https://www.fordpass.ca/en_us/app.html

Read More


Buying a Used Car? Read This First – Expert Tips

Buying a used car can be intimidating. What’s more, it can often involve a significant cash commitment without any guarantees. With so many things to consider, it can be an overwhelming experience.

Thankfully, there’s plenty of information out there to help you make the right decision and guide you step-by-step through the car selection process. Here are some of the key points for you to consider:

  1. Test drive it – Make sure you test the brakes and the steering at different speeds. Your drive should be smooth and comfortable.
  2. Make sure you test for leakage – Park the car and let it run for five minutes. There shouldn’t be any fluid spots on the ground. Also, try to sniff the leakage inside, or look for water-damage signs. A heavy perfume smell inside might indicate that the seller is trying to mask the mildew.
  3. Look for signs of repair inside and out – If the car has been in an accident, this needs to be disclosed. You need to be shown where the repairs have been made and if the car has been repaired according to regulations. Look for any paint that doesn’t match, or for miss-aligned panels.
  4. Conduct a mechanic inspection – Take the car to a trusted mechanic or dealership to make sure you get an objective opinion on the state of the car and any future repairs you might need to make. Trusted dealers and mechanics can also help you assess the price of the car.
  5. Check the car history – Request the car service history, which will give you an indication of how and where the car was serviced, including any repairs that have been done. Keep in mind that some cars are sold because of reoccurring problems.

Now that you have done your due diligence and checked the items on your list, it’s time to think about the “what if” scenarios when making your decision.

  • What if your new car breaks down in a month? Hopefully, you had your car inspected and you were aware of the repairs coming up. But, if you don’t like surprises, look for a reputable car dealership that offers a warranty on used cars. At Universal Ford Lincoln, we offer a two-month or 4,000-km bumper-to-bumper warranty on used cars. See dealer for details.

We also provide a full AMVIC certified inspection that covers over 50 vehicle points. Undergoing this inspection takes a huge risk out of buying!

  • What if you bought a vehicle that is not right for you? Don’t let anybody talk you into a ”great deal” or a vehicle that doesn’t meet your expectations. At Universal Ford Lincoln, our sales advisors are very knowledgeable about all vehicles we sell and their capabilities. We will take the time to find out about your needs and make recommendations accordingly. For example, if you need a vehicle that could tow 8,000 lbs, we would know exactly what type of vehicle to recommend. In other words, you won’t drive out of our lot with an Escape.
  • What if there was a lien on the vehicle? At Universal Ford Lincoln, we offer fraud protection, including a guaranteed-no-lien on the vehicle. All your transactions will be safe and secure with us. Also, if you need financing, we have different options to accommodate your needs.
  • What if the vehicle was in a previous accident and you didn’t know about it? Universal Ford Lincoln has a strict policy on full disclosure and transparency. We provide a CarProof report with every used car that includes the following:
    • Accident and claim history
    • Registration location history (Including USA)
    • Guarantee that the odometer is showing the correct reading
    • Assurance that all safety recalls are up to date
  • What if you paid too much for the vehicle? At Universal Ford Lincoln, we take the guess work out of buying a vehicle. We do the research for you to make sure the vehicle you buy is priced competitively. We use powerful, live-market data available, surveying thousands of pre-owned websites across Canada. This ensures you receive real-time Market Pricing on every pre-owned vehicle we sell.

Buying a used car can be stressful. At Universal Ford Lincoln we do everything we can to make this a positive experience for you.

If you liked our tips about buying a used car, you should also check out our article about best ways to sell a used vehicle.

Read More


Choosing the Right Body Shop

Accidents happen! If you have been in an accident and your car needs to be repaired, you might be looking for a body shop.

If your car has not been totaled it’s very important to make sure that the repairs will be done by a reputable body shop instead of one that will only focus on price. Even small dents in the bumper can damage the absorption material underneath weakening it for future collisions.

Make sure that your insurance company is working with reputable body shops, not just with shops based on price. Often, if you are not satisfied with the choice of your insurance company, you have the right to go with the shop you feel most comfortable with. Make sure you get the job done right!

Some points to keep in mind when choosing a reputable body shop:

  • Get an accurate appraisal – Be aware that price is not the only indicator you need to pay attention to, and that you might not want to go with the cheapest option. At Universal Ford Lincoln, we offer free appraisals.
  • Be well informed – Get a good understanding of the type of repair that needs to be performed. If shops are telling you different things, take it to a shop that is already known to be reputable. Universal’s body shop will walk you through each and every step of what needs to be done. This will give you more confidence on your decision.
  • Make sure the shop you choose guarantees the work – you might find different types of warranties, some may have a time limit, or there might be a warranty on the paint or bodywork. Make sure you ask the right questions and know how long the warranty is for, and what it covers. Universal puts a lifetime guarantee on our work.
  • You will also want to know about the materials the shop intends to use. Are new, used, or aftermarket body parts going to be installed? Make sure you understand the implications of used or aftermarket body parts. For example, if you are leasing a car you might not be able to return your car at the end of your contract if you have used aftermarket body parts. At Universal we only use genuine body parts and never cut corners by using non-OEM parts.
  • Pay attention for signs of competency and professionalism:
  • Look for a well-organized facility with modern equipment. Many manufacturers recommend specific repair procedures. At Universal Ford, we are trained on these procedures and we follow them carefully. With the new F-150 having a high-strength aluminum body we have state-of-the-art equipment allowing us to confidently work on this alloy.
  • Look for signs of competency of the technical staff such as diplomas and advance course certificates.
  • Look for professionalism at every level – Starting with the reception area, professionally run establishments have helpful staff willing to spend time with you and answer your questions.
  • Look for customer reviews – Finally, do a little research online, look for customer reviews or social media networks such as Facebook, Google Reviews, or Yelp. It is important to see what people are saying about their experience with the business and also evaluate how the company is handling complaints.

Finding the right body shop might take a little more effort that you anticipated, but in the long term the results are worth it. Collect information to make the right decision, as it can protect a major investment. Come to Universal Ford Lincoln for your body shop needs, we’ll be happy to spend some time with you and be included as one of your choices.

Read More


Leaving on a Jet Plane

All your bags are packed; you’re ready to go. You’re headed out of town for the holidays to visit friends and family (and hopefully somewhere much warmer than Calgary.)

The Holiday season is the busiest time of year for most families, especially if you are traveling as well! One of the last things on your mind is to schedule a service for your vehicle before you leave.

Then you remember the worst part of going on vacation – getting to the airport. You’re stuck either begging friends and family for a ride, overpaying for a taxi across town, or it’s the dreaded Park & Ride in freezing cold -20-degree weather.

If you’re headed out of town, Universal Ford has a better solution: drop your car off for its scheduled servicing appointment, and we will shuttle you to the airport and pick you up when you are back from your trip. Your car will be cleaned, serviced, and ready to go on our lot when you return!

Best of all, you won’t have to pay for parking and you’ll arrive to the airport relaxed and ready to start your holidays.

At Universal Ford, we’ve been offering this unique perk to Calgarians for years! We love seeing our customers returning from their trip, smiling, happy and relaxed with one less thing to worry about in the New Year.

Why not give it a try? Pick up the phone and book your service today (403) 291-2800, or book online (www.universalfordlincoln.com)

Read More


8 Winter Tire Tips

8 Winter Tire Tips

It’s that time of year, and our technicians at Universal Ford always get asked the same questions:

“Should we really change to winter tires?”
“Do winter tires really make a difference?”
“Do they really perform better, even if I already have a 4×4?”

We think that, deep down, everyone who asks probably already knows the answer, which is YES! We live in Calgary!

Winter here in Canada is different than it is for our neighbours to the south, which is where all-seasons are most heavily marketed. Our winters here get colder, which decreases performance of the rubber in all-season tires. Calgarians need winter tires, which are specifically designed to function in our winter temperatures to give you the extra stopping power and added traction in slick situations.

Here are some tips and tricks to help you stay safe (and warm) on the road this winter:

1. It’s a simple truth – winter tires just perform better than all-season tires. We even tested them out ourselves, right here in the Universal Ford Lincoln lot. Same vehicle, one with winter tires and one with all-season tires. We applied the brakes on a patch of ice and the stopping distance was noticeably longer with the all-season tires. When you think about a couple of inches that could make the difference from rear-ending someone (and the insurance nightmare that follows), the investment in winter tires starts to look like a the more economical choice.

2. Change to your winter tires at around 5 degrees Celsius, regardless of snow. Some people wait until the first snow of the season in order to change their tires. In reality, 5 degrees is when the rubber on all-season tires starts to lose grip with the road. In Calgary, we have some crazy weather fluctuations and the temperature can drop fast, so it’s best to think about it sooner rather than later. Plus, you’ll beat the rush that comes when the first snow flies!

3. Never mix and match tires. Sometimes we get asked if it is a good idea to put two snow tires on one axle and keep all season tires on the other axle. We would never recommend this. The axle with winter tires will have good grip, while the back axle with summer or all-season tires will not. The chance of loosing control is high. Turning a corner, the front tires are going to bite and grip harder than the back, swinging your car’s back end out.

4. Don’t drive with your winter tires all year round. The rubber compound in winter tires is meant for colder temperatures, and will begin to break down on warm roads. This will cause them to get worn a lot faster in summer. If you have already invested in winter tires, protect that investment and make it last. Universal Ford even offers a year-round tire storage program!

5. You don’t need studded tires for city driving in Calgary. Studded tires are recommended for extremely icy road conditions. Here in Calgary, we have snow-covered roads for a big part of winter. Non-studded tires will work best.

6. Even if you have a 4×4 truck, you still need winter tires. There is a large selection of winter tires for your 4×4 truck for a reason. 4x4s are designed to help you with acceleration and to get out of difficult terrain, but will not help you with stopping distance on icy conditions.

7. Leave changing your tires to the experts. It is always best to have a trained technician do the work on your vehicle, including changing tires. There are multiple things that can be unsafe if you were to do this without the expertise. Most places including Universal Ford can have it done within an hour.

8. When looking at tires, don’t just purchase the lowest priced set. Make sure you have the correct size for your vehicle and wheels, and that the tire carries the winter tire symbol (mountain snowflake symbol). It is always best to lean towards performance when safety is involved.

Once you know you’ll need winter tires, it is best to purchase them with your Universal Ford vehicle. We can finance the tires to you at the same low interest rate as your car! 0% financing on right now is a steal, and don’t forget those rims too!

Read More

Universal Ford Blog | Keep Up to Date with Latest Ford News Here

Your Matches

Contact Us: