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Built Wild for Alberta Adventure at Universal Ford Lincoln – Calgary’s Award-Winning Dealer
Engineered for those who define their own path. The all-new Ford Bronco at Universal Ford Lincoln is purpose-built for Calgary's outdoor enthusiasts, combining legendary off-road heritage with modern innovation to conquer everything from Rocky Mountain trails to city streets. With best-in-class 4x4 hardware, available Sasquatch Package, and Terrain Management G.O.A.T. Modes, it is the ultimate key to unlocking Alberta's wilderness. Choose from the iconic 2-Door to the family-ready 4-Door, backed by our family's 80-year commitment to exceptional service.
- 2024 MotorTrend SUV of the Year – Award-winning innovation and design.
- 38-Time President's Award Winner – Alberta's most recognized dealer for a trusted experience.
- Family-Owned & Community Focused – Your purchase supports a local Calgary business.
Find the Bronco That’s Built for Your Journey
The Ford Bronco isn’t just a vehicle; it’s your access pass to adventure, designed to be as capable as it is connected.
- Conquer Any Terrain: With available front and rear electronic-locking differentials, a disconnecting front stabilizer bar, and up to 11.6 inches of ground clearance, the Bronco is equipped to handle rock crawls, deep snow, and muddy trails with absolute authority.
- Power to Explore: Choose the potent 2.3L EcoBoost Turbo engine or the torque-rich 2.7L EcoBoost V6 for breathtaking acceleration and hill-climbing strength on your mountain getaways.
- SYNC® 4 with Trail Mapping: Navigate the unknown with a available 12-inch touchscreen, featuring built-in off-road trail maps. Find your way to remote destinations and back again with confidence.
Unmatched Capability Meets Modern Innovation
From rugged trail conqueror to versatile family adventure vehicle, the Ford Bronco lineup is designed to match your ambition.
What makes the Sasquatchâ„¢ Package a must-have?
The available Sasquatchâ„¢ Package is the ultimate off-road factory upgrade. It equips any Bronco series with 35" tires, high-clearance suspension, front & rear locking differentials, and upgraded final drive ratio, making it the most capable off-road SUV straight from the factory.
How does the Bronco handle Calgary's winter driving?
With its available Advanced 4x4 System with automatic on-the-fly engagement, Terrain Management System with a dedicated "Slippy" mode, and best-in-class ground clearance, the Bronco is engineered to provide superior confidence and control on icy and snow-covered Calgary roads.
Is the Bronco practical for everyday use?
Absolutely. The Bronco 4-Door offers a spacious interior with modern comforts like available heated seats, a premium B&O Sound System, and ample cargo space. It seamlessly transitions from a weekday commuter to a weekend adventure machine without compromise.
Can I trade in my current vehicle to upgrade to a new Bronco?
Yes, and it’s a seamless process. As an award-winning dealer, we offer competitive, no-hassle appraisals for your current car, truck, or SUV. Our expert finance team will apply your trade-in value to your new Bronco to find a payment structure that works for your budget, helping you get into your adventure sooner.
Experience the Universal Ford Lincoln Difference
Your journey to a new Ford Bronco should be as exceptional as the vehicle itself. For over 80 years, our family-owned dealership has served Calgary with a commitment to transparency, integrity, and community.
- Alberta's Adventure Experts: Our team doesn’t just sell Broncos; we understand the passion behind them and are equipped to answer your toughest questions.
- Award-Winning Service: Our 38 President's Awards are a testament to a customer experience that prioritizes your satisfaction, from your first test drive to every service visit.
- Conveniently Located: Easily access our dealership just north of Highway 1 on Barlow Trail, with ample room for test drives and a hassle-free experience.
Find your adventure route. Visit Universal Ford Lincoln to get behind the wheel of the all-new Ford Bronco today.
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Effective September 1st, 2022, vehicles sold in Canada above $100,000 pre-tax retail price may be subject to a luxury tax of either 20% on the amount above $100,000 or a flat 10% on the full value. This tax is in addition to the Goods and Services Tax (GST).
For official information, refer to the Government of Canada website.